about US
WHAT IS PRESSPLAY?
The PressPlay Agency is a one-stop-shop for bubbling artists to connect with the tools, people, and process they need to successfully create, market, and position their music - and ultimately build a thriving business around their craft. Quickly graduating from a grassroots, one-woman-show into a professional creative branding agency and genuine tastemaker at the forefront of culture.
The PressPlay Agency was founded in 2016 by powerhouse-in-the-making, Jocelyn A Rivera. PressPlay has managed to create an ecosystem of well over 5,000 creatives - in every lane and at every level - through brand consultation, intimate creative sessions, showcases and mixers, and industry panels with top professionals. Jocelyn and The PressPlay Agency have achieved demonstrable success and proven that their finger is on the pulse of culture like few others. The rapid rise of a young artist like Sheff G, the cosign of a mainstream artist like Don Q, and the bona fide stardom of world champion boxer Gervonta Davis are testaments to the reach and rock-solidness of this camp. Not only are they attracting top local and national talents, but big name brands are beginning to take note.
PressPlay boasts partnerships with names like Beats1, Roc Nation Planes, Live Nation, D’USSÉ, and Nike - and has received placements, record deals, and creative collaborations with top record labels including Def Jam, Roc Nation, Atlantic Records, Cinematic Music Group, and Invite Only.
With our unique experience, strong network, and top-notch team of creatives and professionals - PressPlay is perfectly positioned at the forefront of industry, independents, and culture to take your brand to the next level.
“pressplay is a top-tier full service branding & Entertainment agency.
Hands down. ”
— Dro Genao A&R Def Jam
what we do
ARTIST MANAGEMENT & DEVELOPMENT
What to expect:
Experienced day to day PressPlay manager trained in house
Access to full press play database & success tools
Revenue and network increase of over 50%
Over 3 month period
We're interested in all creatives from producers to singers to photographers if we believe in your brand we'll stand by you!
Monthly monetary commitment
(based on personal budget )
Percentage of brokered monetary deals
EVENT & PROJECT MANAGEMENT
What to Expect:
Step by step event planning with experienced PressPlay event coordinator trained in-house
Location scouting and day of staffing
Press Coverage for approved events
Event decorator if necessary
Brand Sponsorship if needed
Concept Creation
At least one month prep time
The Base Fee covered before the start date
WE DO:
Listening Events
Parties & Promotional Events
Networking Events, Panels, & Workshops
Showcases & Concerts
Full Brand Activations
GRAPHIC DESIGN & ART DIRECTION
Research and Analysis - We will start by analyzing the impact of your current concept with a complete brand audit, to be completed by our designer and PressPlay marketing team
Custom Brand Development - Using the insight gathered from our research and our conversations, we will work together to develop an art direction for consistent use of your brand - including your logo, merchandising designs, and other branding or marketing materials.
Brand Management - We offer direction for solving current brand issues, identifying new opportunities, driving growth, and maximizing performance and profitability. We will help reach new audiences and increase digital and on-the-ground through targeted campaigns, strategic media placement, and managed activation events.
Implementation – We will implement the agreed-upon custom brand strategy across platforms, including both physical and digital assets. We will assist in the seamless and systematic implementation of your new brand in order to maximize impact without compromising brand identity.