MEET THE TEAM: AIDAN WERDER - DIRECTOR OF COMMUNICATIONS

@aidantheasset

Hometown: Central Jersey

Role: Director of Communications

Skills: Writing, Editing, Marketing, Project Management, Business Development

Aidan is our resident copywriter, editor, notetaker, and Jersey boy. He’s a skilled writer and communicator with an eye for branding and an inexplicable amount of hip hop knowledge - all being put to good use building up the PressPlay brand and our artists’. Coming from the startup world with a business school background, he has a unique perspective on the business landscape, bringing the lessons learned from helping to grow venture-backed tech companies to the world of music and entertainment. Aidan brings to the table a powerful combination of strategy and creativity, helping to bring concepts to life and elevate the stories of artists and brands. If you need to get your point across in written form - whether it’s an article, a bio, a press release, an email, or even a DM - Aidan is your go-to asset. 

Growing up in the suburbs of Central Jersey, Aidan excelled in school and sports - captain in football and volleyball and graduating high school with a 4.1 GPA in 2015. After which, he went on to study at Rutgers Business School with a dual major in Management and Supply Chain Management. While at Rutgers, Aidan was the co-director of RESx, a student-startup accelerator program that helped grow student-run businesses. In 2018, he got his first real taste of the startup world when he arranged a trip to London to work for a small tech startup with an innovative approach to tracking and verifying pharmaceuticals using blockchain technology. In the same summer he went on to intern at ERA: Entrepreneur’s Roundtable Accelerator, a startup incubator and the most active venture capital fund in NYC, where he made fast friends with the founders of several companies, for whom he would work on a project-basis while finishing school. One such company was ProdPerfect - a fast growing Boston-based software testing company where Aidan eventually came on as an early employee (#12) after graduating in 2019 to help build and grow various business development efforts, helping the company achieve 20%+ month-over-month growth over 18 months and more than quadrupling the company’s valuation. 

Today, after straddling the two worlds, Aidan is full-time at PressPlay - overseeing communications, building up PressPlay assets, crafting written content, project managing, and generally coming up with bright ideas. You might be hard-pressed to explain exactly what this guy does, but rest assured if he’s in the room, progress is being made. Aidan’s background, skillset, and out-of-the-box thinking makes him a value addition to any team, and perfectly suited to help bring PressPlay and our partners to the next level.