Meet the Team: D'Rand Jones - Director of Brand Management

@miamdjones

Hometown: Cleveland, OH

Role: Director of Brand Management

Skills: Brand Management, Merchandising, Graphic Design, Event Management

D’Rand “D.Jones” Jones is our branding secret weapon. An experienced brand manager, D’Rand brings to the table years of experience working with top-tier talent: managing brands in several verticals, touring with high profile artists, creating brand activations, and building merchandising operations from the ground up. Over his career, he’s helped to sell over 500K units for various entertainment, lifestyle, streetwear, tobacco, and beverage brands - generating $6M+ in sales. D’Rand has managed Grammy-nominated artists and award-winning designers - and worked with some of the biggest brands and publications in the country. Originally from Cleveland before honing his craft and hustle in Atlanta, D’Rand now brings his talents to NYC to help build the PressPlay brand and those of our partners. 

While in college, D’Rand launched his first collection. Through sheer hustle, he got his clothes in the hands of a few very high-profile artists by frequenting local venues, and managed to turn that attention into a national distribution deal and sponsored promotional tour that landed him in stores nationwide. Building off that success and the lessons he’d learned, he went on to offer a range of services on a project-basis within the entertainment industry including merchandising, touring, branding, and event management - working with a variety of companies and artists to launch products, promote projects, and secure brand deals with top-shelf national brands. Over the years, D’Rand has developed a long track record as a capable behind-the-scenes operator, leveraging his skills and ever increasing network to manage and/or consult a series of successful companies. 

An experienced professional with unmatched hustle and a discerning eye for design, D’Rand is skilled in crafting attractive, consistent brand images - and he knows what it takes to deliver. His unique skillset and long history of success makes D’Rand Jones an invaluable addition to the PressPlay team - and the ultimate secret weapon when it comes to supercharging your brand.